Bring Home the Bacon!

By Larry Tracy Let me start with five assumptions: First, Government Requests for Proposals (RFP) are more like the musings of the Oracle of Delphi than examples of clear writing. They require interpretation. Interpret correctly, […]
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The ‘Philly Cheesesteak’ Model for Customer-Centric Presentations

By Larry Tracy This title is not parody, satire, nor derivative classroom theory. It is instead based on the real-world experience I have gained in delivering over 3000 presentations—many to demanding, sometimes hostile audiences. It […]
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Taming Hostile Audiences: Persuading Those Who Would Rather Jeer than Cheer

By Larry Tracy (This speech was originally a presentation to the Washington, DC Chapter of the National Speakers Association.) Thank you, Sylvia, for that fine introduction. As professional speakers, we know how a poor introduction […]
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How to be a More Persuasive Speaker: Ten Tips from the Real World

By Larry Tracy Busy executives do not have the time to learn the intricate delivery skills and “glitz” of the professional public speaker. What they need is a “shortcut system” that enables the presenter to […]
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How “Fear of Speaking” Can Make You a Better Speaker

By Larry Tracy Fear of public speaking is the number one apprehension in the United States. This was pointed out in a survey of 3,000 Americans by the Sunday Times of London in 1973. The […]
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